Communicating 4R to Farmers and Connecting On Content – Lara Moody

Ms. Lara Moody, Vice President of Stewardship and Sustainability Programs at The Fertilizer Institute (TFI), detailed how TFI condensed fertilizer best management practices into the 4R Nutrient Stewardship framework to achieve cropping system goals of production, profitability, environmental protection, and sustainability. (The 4R framework means the right fertilizer at the right rate at the right time and the right place.)

Ms. Moody shared responses to surveys conducted by TFI in which the 4R framework was discussed one-on-one with a wide-range of farmers. Overall, 4R awareness, favorability, and farmer likelihood to try new practices increased during the survey as respondents learned more critical information.