It’s not every day you hear eight Ph.D.s, entrepreneurs or bigwigs at billion-dollar international companies talking intensely about farmers. But during two regenerative agriculture breakout sessions at VERGE 2020 this week, that’s what happened.
“For us, it was critical to actually put the farmer at the center of this conversation,” said Robyn O’Brien, co-founder of rePlant Capital, during one conversation.
These experts knew that to make real change in the agriculture system that would help draw down carbon and make farming more sustainable, the industry must get the farmers on board. According to Jay Watson, sourcing, sustainability and engagement manager at General Mills, you can have the resources, the buy-in from local governments and the cultural support but to unlock a new way of producing, it needs to be a farmer-led movement.