As the fashion industry, and fast fashion companies in particular, come increasingly under scrutiny, many retailers and clothing manufacturers are looking at their sourcing and supply chains to ensure sustainability from the first mile to the customer purchase. Wrangler is one such retailer; the brand recently announced a global call to action for cotton farmers who can demonstrate and document soil health and biodiversity improvements to apply in order to partner with it on the launch of a new jean.
This new Wrangler jean is a part of The Jeans Redesign, an initiative spearheaded by The Ellen MacArthur Foundation (EMF). This initiative established guidelines on the minimum requirements for durability, material health, recyclability, and traceability of denim jeans, with over 40 denim experts providing insight. To date, over 50 notable brands, manufacturers, and fabric mills have signed on to this initiative and are using these guidelines to produce new jeans for purchase this fall.
In addition to joining up with The Jeans Redesign, Wrangler has added a new dimension of circularity to its stated commitment to source 100 percent sustainably grown cotton by 2025. The brand will do so by joining the EMF’s Make Fashion Circular Initiative, which exists to drive collaboration between apparel industry leaders to ensure that clothes are made from safe, renewable materials, that new business models increase their use, and that old clothes are turned into new.
Read the full story here: https://www.triplepundit.com/story/2020/wrangler-circular-cotton-supply-chain/704771
Cover crops have been shown to improve water and soil quality, reduce erosion and capture nutrients. Choosing the right cover crop, however, can be difficult.
The Midwest Cover Crops Council (MCCC) —made up of representatives from 12 Midwest states and universities, including Purdue, the province of Ontario and other agricultural stakeholders — is rolling out an improved cover crop selection tool that will help farmers make those decisions. Users select their state/province and county and then select the goals they have for cover crops — erosion control, nitrogen scavenger, fighting weeds and providing forage, etc. They also can provide information about the cash crops they are planting and drainage data for their fields. The tool offers the best cover crop options for the specified conditions. Clicking on the cover crops brings up data sheets that offer more information about each crop, seeding rates and more.
Read the full story here: https://www.purdue.edu/newsroom/releases/2020/Q3/improved-tool-can-help-midwest-farmers-with-cover-crop-decisions.html
Large corporations are focusing on regenerative agriculture because consumers think they should, according to Jay Watson from General Mills.
He told the Soil Health Institute virtual conference in late July that research from the Washington-based Hartman Group has shown this to be the case.
Consumers were asked who bears responsibility for making the world more sustainable.
“Consumers are shifting this responsibility to large companies from governments,” said Watson. “Some consumers see large food companies, and large companies in general, being part of the challenge or problem, so they’re pushing us to be part of the solution.”
Watson leads the company’s sustainability and regenerative agriculture efforts. General Mills has made several commitments toward sustainability in the last few years, including sourcing sustainable ingredients. Watson said it became apparent that there was work to be done upstream, at the farm level, as the company examined its own efforts.
Read the full story here: https://www.producer.com/2020/09/general-mills-says-consumers-drive-regenerative-ag-focus/
Wrangler®, a global icon in jeanswear and casual apparel, today announced plans for a new jean that celebrates the benefits of regeneratively grown cotton. Global cotton farmers who can demonstrate and document soil-carbon and biodiversity improvements are invited to apply for their cotton to be purchased for a Wrangler Retro® Premium submission as part of The Jeans Redesign project from the Ellen MacArthur Foundation (EMF).
The Jeans Redesign sees over 50 brands embrace the principles of circular economy to ensure positive impacts for the environment, society and the health of those working in its industry. The guidelines, as set out by over 40 denim experts alongside the Foundation, establishes the minimum requirements for the durability, material health, recyclability and traceability of denim jeans. As defined by the EMF, one of the key principles of circular economy is the regeneration of natural systems. The principle aligns with Wrangler’s aim to source 100 percent sustainably grown cotton by 2025.
“A circular economy is symbiotic with regenerative agricultural practices,” said Roian Atwood, Senior Director, Global Sustainable Business at Wrangler. “Wrangler is amplifying our commitment with this call to action as we work with farmers to rapidly scale the supply of sustainably-grown cotton. For this project, we’re looking for the best of the best.”
Read the full story here: https://www.businesswire.com/news/home/20200910005691/en/Wrangler%C2%AE-Seeks-Committed-Farmers-New-Jean-Celebrating
Join us as the Soil Health Institute hosts the “Achieving Net Zero Carbon Emissions in U.S. Agriculture through Soil Health” webinar during Climate Week 2020, September 22, 2:30p.m.-3:45p.m. ET.
Presentations by the Soil Health Institute, Cargill, and Walmart.org will describe the overall strategy and work being conducted that will allow the U.S. agricultural sector to achieve net zero carbon emissions by 2040. The webinar will conclude with a discussion period between the audience and panelists.
See the agenda here.
Review speaker bios here.
Senate Democrats’ Climate Committee Releases New Report on Climate Action, Plan To Build Clean Economy For American People
On Tuesday, August 25, US Senate Democrats unveiled a report proposing a broad approach to fighting climate change. The Committee’s report calls on Congress to: reduce U.S. emissions rapidly to achieve 100 percent global net-zero emissions no later than 2050; stimulate economic growth by increasing federal spending on climate action to at least 2 percent of GDP annually — and ensure that at least 40 percent of the benefits from these investments help communities of color and low-income, de-industrialized, and disadvantaged communities; and create at least 10 million new jobs. The document emerged from a year of hearings and private meetings with Democratic allies and is a menu of potential policies that have wide support in the party and that could be combined in future legislation. Read a plan overview in the Atlantic here.
ESMC publicly supported the report’s release with the following statement from ESMC’s Executive Director, Debbie Reed: “ESMC and our corporate partners, agricultural organizations, and members across the agricultural supply chain and value chain laud the Senate Democrats Special Committee on the Climate Crisis for recognizing the impact of climate change on agriculture, a business conducted largely outdoors. We also greatly appreciate the Committee engaging in consultations and dialog to arrive at approaches in which the voices of farmers and ranchers and the food and beverage sector can be elevated. Private, voluntary carbon and ecosystem services markets that pay farmers and ranchers to sequester carbon, reduce other GHG emissions, and improve water quality and water use – which all go hand-in-hand – will help recognize and compensate producers for benefits consumers and society need and are demanding. These actions also improve agricultural resilience to dangerous climate impacts – so it is a win-win.”
Read the full newsletter here.