General Mills Announces Soil Health as Priority

At the invitation of General Mills, and in partnership with The Nature Conservancy and the Soil Health Partnership, the Soil Health Institute (SHI) presented on the “Scientific Basis for Soil Health” at the Business for Social Responsibility Conference, Nov. 1-3, in New York, New York.  The annual conference, attended by almost 1,000 senior business executives and entrepreneurs from the public sector and civil society, focused on global sustainability.

Ken Powell, Chairman & CEO of General Mills, announced in the Conference’s Opening Keynote Address that soil health is a top priority and key area of impact for their business. SHI president and CEO Wayne Honeycutt indicated he is inspired by food industry leaders like General Mills who recognize that a focus on soil health helps them achieve their sustainability goals and supports farmers in their stewardship of our natural resources.

During the conference, The Nature Conservancy announced its Roadmap to US Soil Health.

“Recognizing that farmers cannot improve what they cannot measure, it remains SHI’s highest priority to establish measurements and standards to initiate and support an ongoing assessment of the health of United States’ soils, and we were honored to be able to join the conference to discuss the assessment and forward-thinking, collaborative goals,” Honeycutt said.